This year, the market avtouslug has all chances to become the overall champion in the growth. Experts forecast for the year, its volume will increase by at least one third - to 31.5 billion UAH at an average annual rate 8,5 UAH /USD.

However, owners of service stations, car washes, mobile tire repair and tuning centers bad feeling and in 2009. Compared with the pre-crisis 2008-m of their revenues in local currency increased by 17,6%. According to preliminary data, the market volume last year exceeded 24.2 billion UAH.

High levels of market service centers delivered record avtoprodazhi past years. In 2006-2009, Ukrainians have purchased more than 1.7 million new cars, which, as befits the machines begin to break down after two-three years after the acquisition. Another reason for the growth of market service centers has been to raise prices - in 2009 car-care services have risen in price by an average of 10-20%.

However, in crisis 2009-m significantly reduced incomes. This led to a drop in demand for expensive dealer service station. According to various estimates, company tehstantsii last year, lost up to 20% of customers.

Typically, before the crisis, dealers do not really worry about the quality of services provided by their service centers. With tougher competition and falling sales of more than 70% of them had to change our attitude to care. For it is by car-care services, most dealers have survived in 2009. If, before the crisis brought tehstantsii own a used car dealer in the best case to 30% of revenue, in the past year, this ratio has changed dramatically. The company estimates that “Choice Ukraine”, in the past year, more than half the income of dealers were in maintenance.

Almost all the operators say that because of falling income motorists have reduced the cost of vehicle maintenance. In the past year, most car owners were to do only the most necessary repairs, often deferring costly, but non-urgent repairs later. That, incidentally, created a significant deferred demand, which will play yet this year.

But domestic car service remains profitable andattractive business not the only reason. While in developed countries, the profitability of service is 12-15%, in Ukraine, the yield of individual species avtouslug exceeds 60%. The fact that the supply of auto service stations, we have is the strength of half of the European regulations: one legal stations in the country accounts for about 1,2-1,4 thousand cars. As a result, each of the 5 thousand Ukrainian tehstantsy official has no shortage of customers, even though (according to independent estimates) 95% of them can not guarantee the quality and availability of spare parts.

One of the main trends in post-crisis period for the market service center will be the aging fleet. Accordingly, in the next two to three years will increase significantly the demand for after-sales service. Most active will develop comprehensive service stations, providing a full range of services for repair of vehicles, targeted at the medium price segment and provide a wide loyalty programs and discounts.

Another trend the next few years will be growth in sales of cars with mileage. In 2009, sales of new cars in Ukraine fell by 74% - up to 160 thousand market for used cars over the same period exceeded 300 thousand, whose owners during the pre-sale preparation and at the conclusion of the transaction were spending $ 50 - 200: to sink, Dry cleaning, repairs and diagnostics. According to conservative estimates, the volume segment of the integrated pre-sale services exceeds $ 15 million, and the niche is almost empty.

estimated the Financial Analysis Unit Pro-Consulting, in 2010 dollar volume of car-care market is almost back to pre-crisis indicators: for the year, its turnover will amount to about $ 3.7 billion in 2011, experts expect increase in revenues to $ 4, 6 billion

 

Anna Saychenko, Vladimir Khomjakov

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