Baltika referred LLP Brewing Company “DERBES” right to use the trademarks, as well as know-how and technology for the production, sale and promotion of sorts “Baltika” and “Neva” in Kazakhstan. The agreement is valid until the end of 2029 , said the report “Baltika”.

Brewing Company “Baltica” and “DERBES” are an international company Carlsberg Group. Signing a license agreement is a step in the strategy group to integrate the businesses of the territory of the republic. In the framework of integration is also expected reorganization through merger LLP Baltika-Almaty (subsidiary of JSC “Brewing Company” Baltica “) to the company” DERBES “, the statement says.

According to Anton Artemyev, Senior Vice-President of the Carlsberg Group in Eastern Europe, President of the “Brewing Company” Baltica “,” licensing agreement between the Baltic and “DERBES” promotes the integration and strengthen the position of Carlsberg Group in the Republic of Kazakhstan. This solution will allow us to balance the portfolio of brands, as well as to optimize the costs of distribution, promotion, sales and logistics. ”

“Baltika” delivers its products in Kazakhstan since 2000. In 2008, sales of companies in Kazakhstan increased by 18%, in kind, surpassing the $ 9.5 million currently beer “Baltika” is made under license in the Ukraine, the United Kingdom, Uzbekistan and Australia. In May 2009 the production of brand “Baltic” is running on its own factory Baltika-Baku in Azerbaijan.
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